Creativity

Will Coffee-mate's New Marketing Exec Be Eaten Alive?

Published on Oct 23, 2015

Editor's Pick

Nestle's Coffee-mate just started airing TV spots that star one of its newest employees, a guy named Joel Hubbard "who happens to be a gingerbread man living in the real world," according to a company statement. He's got an impressive backstory ("Joel comes to Nestle from a leading social marketing agency...") and he seems like a nice guy, but with the release of a new minute-and-a-half web video, it's become entirely clear that he faces grave danger.

Like the anthropomorphic M&M's characters, everyone wants to eat Joel. But given that he works for Coffee-mate, he just might face the additional horror of getting dunked in a hot cup of coffee first before facing decapitation, amputation and certain death.

Could Coffee-mate's new campaign turn into the next "Dexter" or "Breaking Bad"? Stay tuned!

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Credits

Date
Oct 23, 2015
Agency:
360i
Chief Creative Officer:
Pierre Lipton
Client:
Nestle Coffee-Mate
Group Creative Director:
Michael Nuzzo
Creative Director:
Michael Condrick
Creative Director:
Tim Hancock
Creative Director:
Emily Sander
Creative Director:
Adam Gloo
Art Director:
Hans Schenck
Copywriter:
Evan Atherton
Designer:
Matt Lee
Broadcast Production Director:
Sharon Harte
Senior Producer:
Steve Amato
Account Director:
Meredith Meyer
Associate Director:
Diane Myers
Senior Integrated Producer:
Ashley Way
VP/Director, Strategy:
Brad Alperin
Senior Strategist:
Meryl Swiatek
Production Company:
Knucklehead
Director:
Rob Leggatt
Executive Producer:
Cathleen Kisich
Line Producer:
Mona Nigro
Director of Photography:
Joost Van Gelder
Director of Food Photography:
Joe Maxwell
Food Stylist:
Esther Nieuwenhuis
Editorial Company:
Cosmo Street Editorial
Executive Producer:
Maura Woodward
Producer:
Danielle Gordek
Editor:
Lawrence Young
Editor:
Tiffany Burchard
Animation:
Click3X
Executive Producer:
Camille Geier
Producer:
Jody Peters
Animator:
Anthony Filipakis
Flame Artist:
Andrew Granelli

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