Creativity

See London From the Viewpoint of a 'Bra Cam'

Nestle PSA Reminds Women to Check Their Own Breasts

Published on Sep 26, 2014

Editor's Pick

Nestle's Fitness brand cereal is kicking off a new effort this month to remind women to check their breasts for signs of cancer. Agency McCann Paris placed a "bra cam" in a woman's cleavage as she walked around London in a (fairly revealing) low-cut top; in the resulting video, we see a bunch of Londoners -- male, female and even babies -- checking out her breasts throughout the day. The film, directed by Ellen Kuras of Corner Shop / Outsider, ends with the message: "Your breasts are checked out every day. So, when was the last time you checked your own?" The social media campaign encourages women to tweet using the hashtag #CheckYourSelfie and invite their friends to do the same.

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About

Credits

Date
Sep 26, 2014
Agency:
McCann - Paris
Client:
Nestle Fitness
Creative Director:
Sarah Clift
Art Director:
Kate Pozzi
Art Director:
Sarah Clift
Art Director:
Caroline Gozier
Copywriter:
Kate Pozzi
TV Producer:
Sasha Mantel
TV Producer:
Arnaud Lemens
Social Strategist:
Mariam Asmar
Account Handler:
Cedric Vanhoutte
Account Handler:
Cynthia Decant
Account Handler:
Laurie Chappel
Account Handler:
Leslie Adam
Account Handler:
Julie Colombani
Production Company:
Outsider
Production Company:
The Corner Shop
Director:
Ellen Kuras
Executive Producer:
Anna Hashmi
Producer:
Mel Nwanguma
Director of Photography:
Ellen Kuras
1st A.D.:
Julian Higgs
Costume Designer:
Lydia Kovacs
Edit:
Rock Paper Scissors
Editor:
Ted Guard
Executive Producer:
Eve Kornblum
Post Production:
MPC, LA
Music:
Human

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