Creativity

Nestle Purina: Great

Make your dog a star.

Published on Feb 13, 2012

Editor's Pick

Nestle Purina is encouraging Facebook fans to let their dog play a starring role in a version of its new Pro Plan TV commercial, Great, by Leo Burnett/Arc. Visitors to the Great Videos section of its Facebook page can upload footage of their own pooch and it'll be added to the footage of 'great' dogs in the video, which they can then share. The official version of the ad (shown here) airs tonight during the 136th Westminster Kennel Club Dog Show. As a side note, the original music for the TV spot was written and performed by Leo Burnett/Arc VP, creative director, Tony Rogers.

Purina has also launched an interactive mobile website as part of the campaign, where dog lovers can find out more about their breeds and what they can do.

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About

Credits

Date
Feb 13, 2012
Agency:
Leo Burnett/Arc
Client:
Nestle Purina
Producer:
Dani Jackson
ECD:
Tony Rogers
Editorial Company:
Whitehouse Post
Editor:
Jennifer Dean
VFX Comapny:
Carbon VFX
VFX Producer:
Frank Devlin
Telecine Company:
Filmworkers Club/Chicago

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