A Kid and His Adoptive Sister Bond in Nestle India's Heartfelt Brand Campaign

McCann is Behind Brand's Adorable Corporate Campaign

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Food. It's one of the best ways to bond, across cultures and despite different backgrounds. Nestle India and McCann capitalize on the brand's "Good Food, Good Life" tagline with a sweet tale about a kid whose parents adopt an adorable little girl. At the beginning, things are strained, as depicted through a series of shots showing family moments fraught with quiet tension as the son watches his sister spending time with the mom and dad, getting increasingly jealous. After a shared moment out in the garden, however, the two end up bonding, thanks to some brownies discovered in the kitchen.

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Nestle India's Corporate Campaign : At Nestle we believe that when Goodness is shared, life Smiles. Thats why we pack goodness in all that we do.
Mar 12, 2014
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