Creativity

A Kid and His Adoptive Sister Bond in Nestle India's Heartfelt Brand Campaign

McCann is Behind Brand's Adorable Corporate Campaign

Published on Apr 24, 2014

Editor's Pick

Food. It's one of the best ways to bond, across cultures and despite different backgrounds. Nestle India and McCann capitalize on the brand's "Good Food, Good Life" tagline with a sweet tale about a kid whose parents adopt an adorable little girl. At the beginning, things are strained, as depicted through a series of shots showing family moments fraught with quiet tension as the son watches his sister spending time with the mom and dad, getting increasingly jealous. After a shared moment out in the garden, however, the two end up bonding, thanks to some brownies discovered in the kitchen.

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About

Credits

Date
Mar 12, 2014
Agency:
McCann
Client:
Nestle

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