Net People: Tweethletes

Winning the 100m final through tweets.

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Editor's Pick

Never mind Yohan Blake. NetPeople's social experiment, 'Tweethletes," is trying hard to win the men's 100 meter final at the London Olympics. Where the athletes use their feet, tweethletes will use their thumbs. One tweet is 2.5 centimeters high, so to cover 100 meters, the project needs 4,000 tweets to come in in real time, in less than 10 seconds.

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About

Credits
Date
Jul 06, 2012
Agency:
NetPeople
Client:
Net People
Category
Latest Creativity News on Ad Age

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