Creativity

Netflix's 'Binge Candle' Is Specially Designed for Gilmore Girls Viewing

Wax Is Divided Into 90-Minute Sections With Scents for Different Seasons

By Alexandra Jardine. Published on Nov 30, 2016

Editor's Pick

Netflix is ingenious at coming up with fun hacks and products to enhance your viewing experience -- past examples have included its trick-or-treat repelling Halloween Doorbell and Netflix socks that pause your show if you fall asleep.

Its latest accessory has been created specially for fans of "Gilmore Girls: A Year in the Life," its reboot of the popular show in four 90-minute installments, each set in a different season: winter, spring, summer and fall.

Recognizing that for many fans the show will be a mother-daughter date night, the brand and agency TBWA/Chiat/Day created a limited-edition scented "Binge Candle" that burns through each season as you watch it.

The candle, which has been part of a limited giveaway to fans in the U.S., Asia and Europe, has four layers of different-smelling wax. The idea is that you transition in scent from season to season in 90-minute intervals, just as the seasons change in the Connecticut town of Stars Hollow where the show takes place. As the final credits roll at the end of episode four, the candle should be burned out.

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About

Credits

Date
Nov 30, 2016
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Netflix
Creative Chairman:
Stephen Butler
Executive Creative Director:
Linda Knight
Creative Director:
Matthew Woodhams-Roberts
Creative Director:
Dave Horton
Art Director:
Blair Seward
Copy Writer:
Elizabeth Daniel
Director of Design:
Mark Sloan
Designer:
Iris Chung
Chief Strategy Officer:
Neil Barrie
Senior Strategist:
Emilie Arrive
Managing Director:
Christian Stein
Associate Brand Manager:
Louise Hunter
Chief Production Officer:
Tanya LeSeuir
Executive Art Producer:
Dena Moore
Executive Broadcast Producer:
Brian O'Rourke
Business Affairs:
Mimi Hirsch
Broadcast Producer:
Garrison Askew
Production Coordinator:
Michael Schroepfer
Post Production Company:
Venice Beach Editorial
Executive Post Producer:
Sarah Holme
Post Producer:
Dustin LaForce
Director of Photgraphy:
Jeremiah Mayhew
Editor:
Jeremiah Mayhew
Editor:
Derrick Hackman
Assistant Editor:
Charis Tobias
Color:
Derrick Hackman
Photography Studio:
Venice Beach Editorial
Producer:
Dustin LaForce
Producer:
Nicole Alexander
Set Designer:
Alyse Castillo
Candlemaker:
Heartland Candles
Promotional Specialist:
Coast Graphic Services

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