Creativity

Cast of 'Orange Is the New Black' Dresses for Success in Gilt's Charity Promotion

The Site Asks Ladies to Indulge in a Little Bit of Guilt-Free Shopping. Sort Of.

Published on Jun 09, 2014

Editor's Pick

Gilt.com visitors were greeted by the "Orange is the New Black" cast's smiling faces this morning, in preparation for the shopping website's latest sale. Here the leading ladies have shed their prison jumpsuits, trading in their work boots for high heels. To top it off, there isn't an orange clothing item in sight.

New episodes of Netflix ' summer hit premiered June 6 and this career-lady themed sale is inspired by a mock job fair seen on the show. The buying began at noon and, over the next 13 days, fashionable femmes will be able to buy from the curated offerings ranging from $89 pumps to $1319 totes for a good cause.

Gilt Groupe partnered with Dress for Success -- a non-profit dedicated to improving underprivileged women's professional chances by outfitting them in work attire -- and every item purchased from this selection will result in a donation to the charitable organization.

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About

Credits

Date
Jun 09, 2014
Client:
Netflix
Client:
Gilt
Client:
Dress for Success

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