Netflix Can Electrify Your Love Life, Cheer Up Your Sulky Teen and More

European Campaign Explores How Shows Can Change Your Life

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A European campaign for Netflix, its first work from Wieden & Kennedy Amsterdam, starts with the premise that Netflix and its personalized watching recommendations can change your life. The main spot illustrates this with examples of various shows: whether it's making your sulky teen laugh thanks to "Arrested Development," finding you a new lesbian lover at a party thanks to "Orange is the New Black" or breaking the ice at an awkward dinner thanks to "House of Cards." It's all nicely done, with a humorous, ironic tone that reminds us somewhat of the campaign for Booking.com, also by the same agency. Aaron Stoller of Biscuit was the director.

The campaign will run in the U.K,, Ireland, The Netherlands and Nordics, and will be accompanied by several shorter online films exploring a similar theme (the first of which, Sara, launched this week). AKQA Amsterdam also worked on digital development for the campaign, which will include an interactive YouTube video launching next week.

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About

Credits
Date
Jan 15, 2015
Agency:
Wieden + Kennedy Amsterdam
Client:
Netflix
Client:
Netflix
VP Marketing - Europe:
Ashley Wirasinha
Director of Advertising, Europe:
Laurent Janneau
Director of Marketing, Europe:
Danielle Davies
Marketing Director, UK & Ireland:
Rebecca Mortimer
Integrated Producer, Marketing - Europe:
Jeanne Bachelard
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Sean Condon
Art Director:
Jordi Luna
Copywriter:
Diaa Mohamed
Copywriter:
Evgeny Primachenko
Head of Content Production:
Joe Togneri
Broadcast Producer:
Ross Plummer
Planning Director:
Martin Weigel
Project Manager:
Emma Williamson
Business Affairs:
Emilie Douque
Production Company:
Biscuit
Director:
Aaron Stoller
Director of Photography:
Henrik Stenberg
Producer:
Mala Vassan
Executive Producer:
Kate Taylor
Editing Company:
Peepshow - London
Editor:
Andrea Macarthur
Editor:
Amanda Perry
Audio Post:
Wave Sound Studios, Amsterdam
Sound Designer/ Mixer:
Alex Nichols-Lee
Music:
Big Questions
Artist/Title:
Harry Lightfoot / "To Glory"
Music Company:
Woodwork Music, UK
Music:
Sara
Artist/Title:
Beacon Street Studios / "Jaunty"
Music Company:
Beacon Street Studios, LA
Post Production:
Glassworks Amsterdam
Colourist:
Scott Harris
Lead Compositor/Supervisor:
Morten Vinther
Sr. VFX Producer:
Anya Kruzmetra
Compositor:
Kyle Obley
Compositor:
Jesper Nybroe
On-set VFX Supervision:
Naomi Anderlini
3D Lead & Character Design:
Simon Glas
Animation:
Thomas Hinke
Additional Modelling & Rigging:
Rudiger Kaltenhauser
Surfacing, Light & Rendering:
Florian Breg
Digital Agency:
AKQA
Creative Director:
Ivar Eden
Associate Creative Director:
Kim Baffi
Copywriter:
Rachael Kendrick
Planning Director:
Laurence Parkes
Senior Project Manager:
Mikaela Westerberg
Production Manager:
Dorothy Bany
Client Partner:
James Scott
Director of Delivery:
Kristopher Smith
Film Director:
Quentin van de Bossche
Digital Production:
MediaMonks
Post-Production:
Glassworks Amsterdam
Sound Design:
Wave Sound Studios, Amsterdam

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