Just as it hijacked presidential campaign season with its Grand Prix-winning integrated effort for "House of Cards," Netflix released this eerie teaser during today's Presidential Inauguration.
Created out of Doner L.A., the somber, darkly lit film opens on a closeup of the American flag, fluttering wildly in the wind as kids ominously recite the Pledge of Allegiance. As the camera pulls out, we see the flag is upside down. The film then drops the season's launch date: 5.30.17.
The film earned more than 50k likes and 10k Facebook comments within a few hours of its release.