Netflix Dropped This Eerie 'House of Cards' Teaser During the Inauguration

Looks Like the Fun Could Continue for Four Years

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Just as it hijacked presidential campaign season with its Grand Prix-winning integrated effort for "House of Cards," Netflix released this eerie teaser during today's Presidential Inauguration.

Created out of Doner L.A., the somber, darkly lit film opens on a closeup of the American flag, fluttering wildly in the wind as kids ominously recite the Pledge of Allegiance. As the camera pulls out, we see the flag is upside down. The film then drops the season's launch date: 5.30.17.

The film earned more than 50k likes and 10k Facebook comments within a few hours of its release.

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Date
Jan 20, 2017
Client:
Netflix
Category
Latest Creativity News on Ad Age

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