Creativity

How Long Can You Last in the SHU?

Netflix Challenges 'Orange Is the New Black' Fans

Published on May 19, 2015

Editor's Pick

Muhtayzik Hoffer is back with another fun idea for Netflix, this time promoting "Orange Is the New Black." The agency has created a simple site, Litchfield Lockup, which challenges fans of the show to find out how long they can last in the show's sinister "SHU"-- the security housing unit to where the prisoners are banished for solitary confinement.

Visitors have to keep their mouse moving within the site's window for as long as possible to nail a chance to go to the OrangeCon fan event in New York City on June 11.

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About

Credits

Date
May 19, 2015
Agency:
Muhtayzik Hoffer
Client:
Netflix

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