Creativity

Netflix Dropped a Creepy Meta Preview of 'Narcos' Season 2 on Facebook Live

You're Making Pablo Escobar Very, Very Mad

By Ann-Christine Diaz. Published on Aug 26, 2016

Editor's Pick

Yesterday, Netflix "Narcos" fans got a hit of the upcoming Season 2 when it dropped an episode into a Facebook Live stream -- but with a bit of spook thrown in.

The trailer begins with a very meta opening, as we see a pair of DEA agents encountering what appears to be a big stash. But it turns out it's the season's first episode, which they proceed to broadcast on Facebook Live.

But for viewers, it's not a complete score. About 11 minutes into the show, during a particularly steamy scene, its protagonist, drug kingpin Pablo Escobar, pulls the plug on it all, challenging viewers: "You think you can steal from me? What do you know about stealing? Fucking rat."

The idea was created out of Alma DDB, whose previous efforts for the show included a Narcopedia to bring the audience up to speed as well as Spanish lessons on Facebook and Twitter.

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About

Credits

Date
Aug 26, 2016
Agency:
Alma
Client:
Netflix
Creative Chairman:
Luis Miguel Messianu
CEO:
Luis Miguel Messianu
Co-President:
Alvar Suñol
Creative Director:
lu La Lueta
Associate Creative Director (Copy):
Bea Torres Marin
Associate Creative Director (Copy):
Gabriel Ferrer
Associate Creative Director (Art):
Luis Aguilera
Associate Creative Director (Art):
Gabe Reyes
VP Digital:
Mike Sotelo
Digital Strategy:
Carly Sutherland
Digital Strategy:
Alex Blasser
Digital Content Manager:
Samantha Lemoine
Digital Content Manager:
Gabriela Benitez
UX Designer:
Kenneth Robinson
Executive Producer:
Allan Rivera
Executive Producer:
Jorge Espinosa
Editor:
Rick Morales
Sr. Print Production Manager:
Mimi Cossio
Account Executive:
Cristina Lage

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