Creativity

Netflix Drops 'Lines' of Coke in Bathrooms to Promote 'Narcos' Season Three

Media Reflects Where the Product Was Used

By Alexandra Jardine. Published on Sep 08, 2017

Editor's Pick

Netflix's "Narcos" is highlighting its Season 3 storyline, which tells the story of the rise and fall of cocaine kings the Cali Cartel, with a guerilla marketing campaign designed to grab people's attention in exactly the kind of locations they'd be likely to use coke -- bathrooms.

The creative, by Doner L.A., consists of stickers featuring rolled-up bills dusted with coke residue. They appear in locations where unknowing Cali Cartel customers may have sniffed away in the1990s: the bathrooms of bars and clubs in Los Angeles, Chicago, New York and Miami.

The ads continue previous seasons' fact-based campaigns and utilize statistics to illustrate the Cali Cartel's massive scale of operations, power and wealth -- for example, every three hours, the Cali Cartel made $917,000, and how in 1995, the Cali Cartel earned more than Pablo Escobar and any of that year's Fortune 500 Companies.

It's certainly an eye-catching way to generate buzz around a show -- or should that be nose-catching? Meanwhile, we hear that some of the executions have proved so popular they've already gone missing from their locations.

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About

Credits

Date
Sep 08, 2017
Agency:
Doner Los Angeles
Client:
Netflix
EVP, Chief Creative Officer:
Jason Gaboriau
Design Director:
Drew Brooks
Creative Director:
Drew Brooks
Creative Director:
Michael Cessario
Art Director:
Nomin Boutchard
Copywriter:
Lucas Nelson
VP, Brand Leader:
Sara Schwartz
Brand Leader:
Matt Phillips
Producer:
Britta Couris
Print Production Supervisor:
Doug Thompson
Art Production Supervisor:
Kathryn Lyons-Urbanek

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