Creativity

Netflix Delivers Punchline to Its 'Joke' Ads in Emmys Commercial

Spot Answered Questions Raised in Billboards Running in L.A. and N.Y.

By Jeanine Poggi. Published on Sep 18, 2017

Editor's Pick

Netflix is extending its "joke" billboards to TV during the Emmy Awards.

Billboards proclaiming "Netflix is a Joke" were seen around Los Angeles and New York earlier this month. They sparked plenty of confusion among commuters and set off a mild social media firestorm before everyone figured out that the campaign wasn't a hit on the streaming giant but an inside job.

Netflix brought the message to TV with a spot that debuted during the Emmys that features some big-name comedians. The commercial shows Dave Chappelle, Ellen DeGeneres, Chris Rock and Jerry Seinfeld joining Netflix original series "Stranger Things," "Orange is the New Black," The Crown" and "House of Cards."

The 30-second ad, created by the Los Angeles-based agency Battery, was directed by comedian Neal Brennan.

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About

Credits

Date
Sep 18, 2017
Agency:
Battery
Client:
Netflix
Director:
Neal Brennan
CEO/Co-Founder:
Anson Sowby
CCO/Co-Founder:
Philip Khosid
VP/Creative Director:
Scott Brown
Creative Director:
Joseph Shands
Executive Producer:
Kristine Ling
Executive Producer:
Sam Baerwald
Executive Art Producer:
Miranda Kendrick
Brand Director:
Maximilian Kislevtiz
Brand Supervisor:
Zach Hill
Production Company:
Caviar
Director of Photography:
Ellen Kuras
Director of Photography:
Peter Donahue
Director of Photography:
Bryan Newman
Executive Producer/Managing Partner:
Michael Sagol
Executive Producer/Managing Partner:
Jasper Thomlinson
Executive Producer/Partner:
Kim Dellara
Head of Production:
Casey Wooden
Producer:
Tova Dann
Photographer:
Mary Ellen Matthews
Photo Producer:
William Carducci
Photo Producer:
Tyler Duuring
Editorial:
Cut + Run
Editor:
Frank Effron
Assistant Editor:
Russell Anderson
Assistant Editor:
Alexa Vallejo
Managing Director:
Michelle Eskin
Executive Producer:
Amburr Farls
Head of Production:
Annabelle Dunbar-Whittaker
Senior Producer:
Jared Thompson
VFX:
Jane Industries
Creative Director:
David Parker
Flame Artist:
Tim Bird
Flame Artist:
Cole Schreiber
Flame Artist:
Nick Tayler
Flame Artist:
Susanne Scharping
Flame Artist:
Anthony Petitti
Flame Artist:
Jameson Desantis
Executive Producer:
Nancy Nina Hwang
Producer:
Ben Sposato
Head of Color/Colorist:
Adam Scott
Colorist:
Greg Reese
Executive Producer:
Thatcher Peterson
Producer:
Diane Velara
Original Music:
Q Department
Sound Design:
Lime Studios
Sound Designer:
Rohan Young
Sound Designer:
Joel Waters
Executive Producer:
Susie Boyajan
Associate Producer:
Kayla Phugglan
Audio:
Technicolor
Sound Mixer:
Ruben Gomez
Producer:
Dunja Vitolic
Junior Producer:
Robert Husted

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