Creativity

Drew Barrymore Climbs Out of These 'Santa Clarita Diet' Billboards to Eat People in Other Ads

Multi-Screen Campaign Promotes the Netflix Zombie Show

By Alexandra Jardine. Published on Feb 17, 2017

Editor's Pick

In Netflix's billboards for its zombie-themed show "The Santa Clarita Diet," lead actress Drew Barrymore literally climbs out of the ads and into neighboring ones, where she starts devouring their occupants.

In the show, which premiered on Feb. 3, Barrymore plays a real estate agent in Santa Clarita who becomes a zombie and starts to crave human flesh. The OOH campaign, running on billboards in Times Square, LA Live and Toronto's Yonge-Dundas Square, shows her creating a trail of terror, through multiple billboards, marked by severed limbs and blood-soaked ads as her husband (played by Timothy Olyphant) tries to limit the damage.

The ads were created in partnership with Doner LA.

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About

Credits

Date
Feb 17, 2017
Agency:
Doner
Client:
Netflix
Production Company:
Logan
Agency:
Doner Los Angeles
Director:
Grady Hall

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