Creativity

A Fleet of Dustin Hendersons Descended on NYC to Promote 'Stranger Things' Season 2

Just in Time for Comic Con

By Ann-Christine Diaz. Published on Oct 05, 2017

Editor's Pick

Netflix's hit series "Stranger Things" Season 2 will drop on October 27 so to get the word out, the company and agency Doner L.A. sent a fleet of pedicabs manned by clones of fan favorite character Dustin Henderson throughout the streets of New York City.

20-themed vehicles also playing hits from the '80s made stops this morning at the "Today Show" and "Good Morning America." Until Sunday, they'll be treating New York Comic Con-goers to free rides and swag. Unfortunately, the "real" Dustin, actor Gaten Matarazzo, isn't among the pedicab drivers.

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About

Credits

Date
Oct 05, 2017
Agency:
Doner Los Angeles
Client:
Netflix
EVP, Chief Creative Officer:
Jason Gaboriau
Design Director:
Drew Brooks
Creative Director:
Drew Brooks
Creative Director:
Michael Cessario
Sr. Art Director:
Lauren Culbertson
Copywriter:
Ryan Sims
VP, Brand Leader:
Sara Schwartz
Executive Producer:
Britta Couris
Producer:
Cassidy Dimon
Creative Producer:
Leslie Wong
Production Company:
NA Collective
Partner:
Chiara Adin
Director of Production:
Kevin Starkes
Executive Producer:
Rod Vowell
Production Coordinator:
Sofia Sarubbi
Media Agency:
MullenLowe Mediahub

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