Creativity

Netflix's Pre-Roll Campaign Relates 'Friends' to Anything You Search for on YouTube

Ogilvy Paris Helped Push Series in France

By Ann-Christine Diaz. Published on Mar 28, 2016

Editor's Pick

As it seems that the popular sitcom "Friends" has found a new life -- and audience -- through Netflix, this clever pre-roll campaign from Ogilvy, Paris is helping it along in France, too.

To promote the debut of all ten seasons of the sitcomin the country, the agency created responsive video ads that were tailored to the content that YouTube viewers set out to watch. The "Friendly Preroll Campaign" for Netflix tagged some of the top-searched videos and created pre-roll from "Friends" footage that related to the subject at hand.

For example, people viewing makeup tutorials would see Joey's Japanese makeup ad, those searching for cats got to see Rachel's hairless kitty and dance video searchers would see Monica and Chandler's famous moves.

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About

Credits

Date
Mar 28, 2016
Agency:
Ogilvy Paris
Client:
Netflix
Director:
Philip Heimann
Executive Creative Director:
Baptiste Clinet
Creative Director:
Nicolas Lautier
Associate Creative Director:
David Martinangelus
Art Director:
Erika Reyes
Art Director:
Mateo Fernandez
Production Company:
Fighting Fish

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