Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
At No. 5 in Integrated/Interactive, consider this one representative of all the fantastic ideas Netflix turned out in 2015. Deeplocal invented a clever device that added a whole new layer of experience around your Netflix viewing -- a switch that at once allows you to dim your lights and order takeout while you're watching. This preceded Deeplocal's other brilliant invention released during the holidays, Netflix socks, which pauses the show you are binge watching when it senses you've fallen asleep. We also loved how Netflix tackled native content, with fantastic online stories such as "The Ascent" promoting "House of Cards" and "Cocainenomics" for "Narcos." The brand also played with neuro-data and brought together "Sense8" fans to create an original tune with their brainwaves, while in France, the brand went all-out and staged a multi-venue film festival promoting Netflix watchers' favorite binge-watching genres.
Netflix knows how its customers like to relax while watching its shows, and now it has built a "switch" that helps them do it. Digital agency Deeplocal worked with engineers to build one button that can dim your lights, order takeout via your phone and turn on Netflix all at once.
If you want one, there's website where you can get instructions to build your own, and put forward ideas for your own customized hacks. (Note: the site says you should be comfortable with a soldering iron and have a solid understanding of electronics and programming before "embarking on your journey to one-switch watching.")
The Netflix Switch was showcased this weekend at Maker Faire in New York.