You Non-Binge-Watchers Won't 'Get' This Netflix Canada Spot

DDB Vancouver Gets You to Play 'Name That/Those Movie(s)'

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While many Americans have already grown dependent on video streaming sites, the Canadian market is a little newer to the practice. With its "You Gotta Get It, to Get It" campaign, Netflix Canada hopes to encourage Canadians to take up a viewing habit in this new campaign from DDB Canada Vancouver. Three spots directed by Brian Billow feature dramatic scenes, actually, "reeanactments" of famous moments from movies and TV shows, from the classic airport chase and candlelit proposal to the always nerve wracking test results. But only the true aficionado would know their origins -- and could decipher what the heck the people in the ads are talking about.

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Jul 14, 2014
DDB Vancouver
Brian Billow
Production Company:
Steam Films
Production Company:
Anonymous Content
Associate Creative Director:
Daryl Gardiner
Art Director:
Daryl Gardiner
Daryl Gardiner
Jessica Schnurr
Geoff Vreeken
Agency Producer:
Karen Brown
VP Client Services Director:
Patty Jones
Account Supervisor:
Roger Naim
Rob Newell
Brian Billow
Senior Executive Producer (Anonymous Content):
Eric Stern
Executive Producer (Steam):
Krista Marshall
Executive Producer (Steam):
Tony DiMarco
Director of Photography:
Dion Beebe
Line Producer:
Kelly King
Post Production:
Cycle Media
Matthew Griffiths
Peter Debay
Stefan Sonnenfeld
Audio House:
Vapor Music
Creative Director (Vapor Music):
Joey Serlin
Creative Director (Vapor Music):
Andrew Harris
Casting Agency:
Ryan Bernstein
Casting Agency:
Andrew Hayes

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