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Netflix: You Gotta Get It, To Get It -- Test Results

DDB Vancouver Gets You to Play 'Name That/Those Movie(s)'

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While many Americans have already grown dependent on video streaming sites, the Canadian market is a little newer to the practice. With its "You Gotta Get It, to Get It" campaign, Netflix Canada hopes to encourage Canadians to take up a viewing habit in this new campaign from DDB Canada Vancouver. Three spots directed by Brian Billow feature dramatic scenes, actually, "reeanactments" of famous moments from movies and TV shows, from the classic airport chase and candlelit proposal to the always nerve wracking test results. But only the true aficionado would know their origins -- and could decipher what the heck the people in the ads are talking about.

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About

Credits
Date
Jul 14, 2014
Agency:
DDB Vancouver
Client:
Netflix
Executive Creative Director:
Dean Lee
Director:
Brian Billow
Executive Creative Director:
Cosmo Campbell
Production Company:
Steam Films
Creative Director:
Dean Lee
Production Company:
Anonymous Content
Associate Creative Director:
Daryl Gardiner
Creative Director:
Josh Fehr
Associate Creative Director:
Daryl Gardiner
Art Director:
Daryl Gardiner
Copywriter:
Daryl Gardiner
Copywriter:
Geoff Vreeken
Agency Producer:
Karen Brown
VP Client Services Director:
Patty Jones
Account Supervisor:
Roger Naim
Strategy:
Rob Newell
Director:
Brian Billow
Senior Executive Producer (Anonymous Content):
Eric Stern
Executive Producer (Steam):
Krista Marshall
Executive Producer (Steam):
Tony DiMarco
Director of Photography:
Dion Beebe
Line Producer:
Kelly King
Post Production:
Cycle Media
Editor:
Matthew Griffiths
VFX/Animation:
Peter Debay
Colorist:
Stefan Sonnenfeld
Audio House:
Vapor Music
Creative Director (Vapor Music):
Joey Serlin
Creative Director (Vapor Music):
Andrew Harris
Casting Agency:
Ryan Bernstein
Casting Agency:
Andrew Hayes

See more credits

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