Creativity

Neil Patrick Harris Is Crazy For Sleep In Branded Music Video For Neuro

Hilarious Viral By JASH and Brokaw Promotes 'Sleep'-Branded Drink

Published on Feb 13, 2014

Editor's Pick

Santa Monica drinks company Neuro is behind this branded music video in which the uber-talented Neil Patrick Harris singssteamily and soulfully about his passion for going to bed and.....er, sleeping. Harris (who is a personal friend of the Neuro brand's founder Diana Jenkins) performs in a boudoir-stye silk robe, and the video also features rapper Problem, who hilariously slips out from under the bed to perform a rap-section.

The video was concepted out of Cleveland-based agency Brokaw and produced by YouTube comedy collective JASH (Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts) working with filmmaker Jon Jon Augustavo (an MTV VMA award winner for Macklemore's Thrift Shop, Can't Hold Us and Same Love videos). We hear Neuro (which specializes in drinks with a purpose) is planning to release more virals, so watch this space.

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About

Credits

Date
Feb 13, 2014
Agency:
Brokaw Cleveland
Client:
Neuro
Production:
JASH
Director:
Jon Jon Augustavo

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