Neutrogena Enters Female Empowerment Genre With Global Campaign

'See What's Possible' Includes Oscar Ad and a Twist: It Extends to Product Ads

By Jack Neff. Published on Feb 24, 2016

Editor's Pick

Neutrogena is launching a global campaign with the tagline "See What's Possible," the latest in a growing genre of female-empowerment efforts, but one that unlike others will be incorporated across the brand's product ads.

Neutrogena's opening video, with voice-over by brand spokesperson and "Scandal" star Kerry Washington, shows what's possible for women -- from professional to artistic and athletic success. It breaks first online, previewing an ad that will run during ABC's Oscars broadcast in the U.S. and Brazil on Feb. 28. In a sign of how the media world has changed, the Oscars ad plays a supporting role to a broader global digital campaign spanning 27 countries.

Roberts & Langer and the broader DDB network handled creative.

Read more about the campaign at

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 24, 2016
Roberts & Langer DDB

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.