Neutrogena Enters Female Empowerment Genre With Global Campaign

'See What's Possible' Includes Oscar Ad and a Twist: It Extends to Product Ads

Published on

Editor's Pick

Neutrogena is launching a global campaign with the tagline "See What's Possible," the latest in a growing genre of female-empowerment efforts, but one that unlike others will be incorporated across the brand's product ads.

Neutrogena's opening video, with voice-over by brand spokesperson and "Scandal" star Kerry Washington, shows what's possible for women -- from professional to artistic and athletic success. It breaks first online, previewing an ad that will run during ABC's Oscars broadcast in the U.S. and Brazil on Feb. 28. In a sign of how the media world has changed, the Oscars ad plays a supporting role to a broader global digital campaign spanning 27 countries.

Roberts & Langer and the broader DDB network handled creative.

Read more about the campaign at

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 24, 2016
Roberts & Langer DDB
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age