Creativity

Never Compromise: One-Putt Wisdom

There's a jaunty new golf mascot strutting the green these days: One-Putt. Yeah, the name may be a tad too literal, but he's from a company called Never Compromise. "We needed to introduce a new line of putters that helps control ball speed, and

Published on Jun 27, 2005

Editor's Pick

There's a jaunty new golf mascot strutting the green these days: One-Putt. Yeah, the name may be a tad too literal, but he's from a company called Never Compromise. "We needed to introduce a new line of putters that helps control ball speed, and we wanted to do this without the typical comparative claims or the nauseating photography of rich white guys on a golf green, pumping their hairy fists in the air," explains writer Matt McNelis at Tustin, Calif., agency Brainsaw. "So we created One-Putt, a talking golf ball who offers valuable pearls of wisdom." Initially, the One-Putt model was missing something, McNelis recalls, and it wasn't hairy fists. He was just a little too golf ballish. "Then we added the tam hat, and that made it all better." As for the intensely black and gray motif, McNelis says it matches the putters. And the hat.

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About

Credits

Date
Jun 27, 2005
Client:
Never Compromise
CD/Copywriter:
Chris Brown
CD/Art Director:
John Zegowitz
Copywriter:
Matt McNelis
Art Director:
Gordon Chislett
Photographer:
Danny Mitchell
Model Maker:
Derek Althen
Agency:
Brainsaw Tustin

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