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Israeli Water Brand Turns Billboard Into Bags To Promote Recyclable Bottles

Medium Is The Message In Outdoor Camapign For Neviot

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MIsraeli mineral water brand Neviot promoted its new recyclable bottles by advertising on a billboard which it then recycled and made into bags for consumers. Created by agency YehoshuaTBWA, the poster ran on the biggest billboard site in the country, with a QR code that passers-by could scan. If they submitted their details they were sent a colorful bag made out of the material from the billboard once the campaign was over.

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Feb 18, 2014
Yehoshua TBWA - Israel
Chief Creative Officer:
Amit Stoler
Creative Director:
Koren Waise
Art Director:
Dinat zisner Catz
Nava Ben Moshe
Client Manager:
Erez Barkats
Account Manager:
Tom Erlich
Yiftach Ambar
David Cohen
Photoshop Artist:
Asaf Masud
Photoshop Artist:
Julya Titov
Studio Manager:
Eyal Yariv
Video Editing:
Shy Lev Ari
Fay Ross Golman
Strategic Planner:
Roxanne Horesh
Strategic Planner:
Tomer Cohen
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