Creativity

New Balance: 574 Clips

To promote its limited edition 574 Clips line, New Balance and Mother New York go out of their way to demonstrate the uniqueness of the shoe.

Published on Sep 15, 2009

Editor's Pick

In its inaugural effort for New Balance, Mother New York created 480 unique films and shot 480 Polaroids to promote each one of the 480 pairs in the brand's limited edition 574 Clips line. Read more about 574 Clips here.

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About

Credits

Date
Sep 15, 2009
Agency:
Mother New York
Client:
New Balance
Creative Director:
Linus Karlsson
Creative Director:
Paul Malmstrom
Art Director:
Jed Grossman
Art Director:
Mark Aver
Copywriter:
Ben Hughes
Copywriter:
Jon Lancaric
Creative Technologist:
Rey Peralta
Designer:
Derrick Lee
Producer:
Imogen Bailey
Assistant Producer:
Bryan Reisberg
Art Producer:
Amita Sehgal
Production Company:
GreenCard Pictures
Executive Producer:
Nick Kadner
Executive Producer:
Emily Wiedemann
Producer:
Max Knies
Post Producer:
Mike Sobo
Interactive Agency:
Almighty
Studio Director:
Paul Larrow
Senior Flash Developer:
Marc Leuchner
Technology Manager:
Jeff Wilder

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