New Balance: Hubway

Take Hubway, not the subway.

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New Balance is the chief sponsor of Hubway, a new bike sharing system that launches in Boston earlier this summer with branding by Arnold Worldwide's Brand Experience team. As well as establishing New Balance Hubway's brand identity (including its name and logo), Arnold created all marketing materials and assets for the Hubway website.

Featuring 61 stations and over 600 bikes around the city, Hubway will be similar to systems in Washington D.C., Montreal, London and Melbourne, allowing users to rent bikes from one station and return them at another across the city. Last year Crispin, Porter + Bogusky helped create a similar system called BCycle, in Denver, Colorado. The New Balance Hubway scheme allows 'swipe card' payments and costs $5 per day (with free trips of 30 minutes or less), or you can buy an $85 annual membership.

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About

Credits
Date
Aug 09, 2011
Agency:
Arnold Worldwide Boston
Chief Creative Officer:
Pete Favat
Client:
New Balance
Executive Creative Director:
Roger Baldacci
Group Creative Director:
Wade Devers
Designer:
Anthony Shea
Designer:
Wade Devers
Copywriter:
Mike Howard
Copywriter:
Frank Cartanega
Brand Experience:
Renee Smith
Brand Experience:
John Raftery
Brand Experience:
Caroline Catano
Experience Design & Production:
Mia Greenblatt
Experience Design & Production:
Jeanie Havens
Experience Design & Production:
Sarah Juselius
Business Affairs:
Anne Joynt
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