Creativity

New Balance: Let's Make Excellent Happen

Excellent is built from the ground up

Published on Feb 28, 2011

Editor's Pick

New Balance's first TV work from Arnold Worldwide reminds us that running is above all, an athletic endeavour. A racetrack is built from scratch for a race, emphasizing that 'excellent is built from the ground up'. The strapline is 'let's make excellent happen'.

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Credits

Date
Feb 28, 2011
Agency:
Arnold Worldwide Boston
Chief Creative Officer:
Pete Favat
Client:
New Balance
Group Creative Director:
David Register
Creative Director:
Mike Howard
Creative Director:
Luke Perkins
Art Director:
Luke Perkins
Art Director:
Eric Stephenson
Producer:
William Near
Assistant Producer:
Jaime Guild
Project Manager:
Liz Hennigan
Business Affairs:
Anne Joynt
Production Company:
Park Pictures
Production Company Producer:
Justin Pollock
Director:
Ellen Kuras
Director:
Lance Acord
Cinematographer:
Ellen Kuras
Cinematographer:
Lance Acord
Cinematographer:
Chris Norr
Cinematographer:
Svetlana Cvetko
Cinematographer:
Kerwin Devonish
Editorial Company:
Lost Planet
Editor:
Hank Corwin
Recording Studio:
Audio Engine
Recording Engineer:
Rex Recker

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