New Balance: NB 365

A daily dose of balance.

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Following its 574 clips campaign for New Balance, Mother New York has turned out another multi-film effort for the brand. New Balance 365 features a website and iPhone app through which consumers can get a daily dose of "balance" in the form of 20-second films that are posted daily on the New Balance 365 site or that wake them via an iPhone alarm clock app. Each film showcases shoes from New Balance's spring/summer 2010 collection.

The agency tapped Teenage Engineering/Little Minx's Jesper Kouthoofd, one of the brains behind Absolut Machines, to direct all 365 films.

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About

Credits
Date
Feb 22, 2010
Agency:
Mother New York
Client:
New Balance
Executive Creative Director:
Linus Karlsson
Executive Creative Director:
Paul Malmstrom
Art Director:
Jed Grossman
Art Director:
Mark Aver
Copywriter:
Eugene Fuller
Creative Technologist:
Rey Peralta
Designer:
Derrick Lee
Mother:
Imogen Bailey
Strategist:
Ben Parker
Agency Producer:
Mike Aaron
Assistant Producer:
Bryan Reisberg
Editor:
Todd Thoenig
Production Company:
Little Minx @ RSA
Executive Producer:
Rhea Scott
Producer:
Emil Kullanger
Director:
Jesper Kouthoofd
Editor:
Jesper Kouthoofd
Director of Photography:
Ola Bergengren
Wardrobe:
Marika Akerblom
Set Designer:
Marika Akerblom
iPhone App Development:
Teenage Engineering
Interactive Agency:
Almighty
Studio Director:
Paul Larrow
Senior Flash Developer:
Matt Lohmann
Technology Manager:
Jeff Wilder
Interactive Producer:
Ruth Baer

See more credits

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