Made in America: New Balance Boasts Domestic Job Creation

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Editor's Pick

Just in time for the 4th of July, New Balance launched its new series of ads today called "Our U.S. Factory Workers vs. Their U.S. Factory Workers," which really is exactly what it sounds like. Created out of Arnold, it comes as a part of a larger "America is for the makers" campaign and informs current and potential customers that, unlike its competitors, New Balance employs local workers across its five New England factories -- 1,300 of them. The four spots show actual employees sporting the company's sneakers and aggressively competing in activities against... no one.

In this ad, Oscar Brand from the New Balance Skowhegan, Maine facility has the focus and intensity of Rafael Nadal at the French Open as he awaits the whistle to serve the ping pong ball. His nonexistent opponent's odds aren't good, which begs the question: is there an unfair advantage or does the competition just need to step up its game?

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Jul 02, 2013
Arnold Worldwide New York
Chief Creative Officer:
Pete Favat
New Balance
Creative Director:
Mike Howard
Creative Director:
Luke Perkins
Art Director:
Rachel Wolak
Melanie Simonich
Jaime Guild
Assistant Producer:
Claire Townsend
Production Company:
Element Productions
Production Company Executive Producer:
Mark Hankey
Production Company Executive Producer:
Kristen Kearns
Production Company Line Producer:
Mike Bowes
Marc Colucci
Carlos Bermudez
Editorial Company:
Element Productions
Kat Baker
Chris Santo
Sound Engineer:
Mike Letourneau
Stock Music from License Lab
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