New Era Tips Its Cap to Jackie Robinson in Timely Spot

Marks anniversary of his first Major League game

Published on

Editor's Pick

New Era doffs its hat to the man who knew what it meant to be first in a serious new commercial for the brand. "First Changes Everything" is a nicely shot film featuring people tipping their caps in honor of Jackie Robinson -- a timely spot, as today, April 15, marks the anniversary of when the Brooklyn Dodgers started him at first base, back in 1947. Agency was Pereira & O'Dell, New York, with production by Rooster. A digital element lets you send photos, videos and tweets of yourself "tipping your hat" in his honor.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 15, 2013
Pereira & O'Dell New York
New Era
Prod. Co.:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age