Baseball cap maker New Era has launched a contest to see who can design the most outrageous cap. Residents of the UK, France, Germany, Spain, Sweden, UAE, Italy and South Africa must successfully pass Phase One (demonstrate your creativity through any medium).
Then, 15 participants will be chosen and handed a blank canvas 59Fifty Cap, along with a video camera and art supplies. You can design the cap whichever way you want, documenting your journey throughout.
Ten submissions will be selected to appear in a traveling gallery of art and will also appear in a book showcasing the designs. The winner will be awarded 10,000 pounds, which might go a long way in launching his or her career.
Some of the designs are already up, and boy, do they look good.