Creativity

New York International Latino Film Festival: Films Are a Different Story

Hollywood is so formulaic.

Published on Jul 25, 2012

Editor's Pick

In a campaign through WPP's Wing, the HBO New York International Latino Film Festival (NYLIFF) illustrates just how predictable big budget Hollywood movies are, by visualizing the tired old formulas they stitch together.

The campaign consists of a series of print ads, plus animations for TV and Web (developed in partnership with Click 3X), and an on-line game, all of which satirize six types of movie - Alien Invasion, Sports Comeback, Serial Killer, Chick Flick, and Buddy Cop. The tagline is "some movies are easy to make, films are a different story." Ads will run in both Spanish and English on NBC, Telemundo, and in movie theatres throughout New York promoting the film festival, which runs from August 13-19.

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About

Credits

Date
Jul 25, 2012
Agency:
Wing
CCO:
Renata Florio
Client:
New York International Latino Film Festival
ACD:
Alvaro Naddeo
ACD:
Ruben Salavert
Art Director:
Alvaro Naddeo
Art Director:
Said Fayad
Copywriter:
Said Fayad
Copywriter:
Facundo Paglia
Producer:
Tania Salter
Producer:
Maria J. Soler
Production Company:
Click 3X
CD:
Craig Hubbard
EP:
Chris Kiser
Post Coordinator:
Hayley Wallach
Editing House:
Click 3X
Animator:
Justin Wolfson
Post Production House:
Click 3X

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