New York Lottery: Cash Kaleidoscopes

Dollar art.

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DDB New York created an outdoor and print campaign for the New York Lottery that creates a "cash kaleidoscope" out of a pattern of dollar bills. The agency worked with artist Mark Wagner to create the hand-cut campaign, which involved cutting the bills into tiny slivers, and staggering them through the pattern. It promotes the NY Lottery's Money Vault Multiplier scratch card.

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About

Credits
Date
Oct 04, 2012
Agency:
DDB New York
CCO:
Matt Eastwood
Client:
New York Lottery
ECD/Head of Art:
Menno Kluin
CD:
Rich Sharp
CD:
Mike Sullivan
AD:
Matt Knapp
CW:
John Downing
Designer:
Juan Carlos Pagan
Designer:
Brian Gartside
Retoucher:
John Cason
Artist:
Mark Wagner
Project Management:
Julie Evcimen
Print Production:
Christie Dwyer
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