Creativity

New York Lottery: Dollar Type 'Making Of'

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Published on Aug 14, 2012

Editor's Pick

The making of DDB New York's bill-themed ads for the New York Lottery, continuing on the theme of "Yeah, That Kinda Rich."

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About

Credits

Date
Aug 16, 2012
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
New York Lottery
Executive Creative Director:
Menno Kluin
Group Creative Director:
Rich Sharp
Group Creative Director:
Mike Sullivan
Associate Creative Director:
Colin Lapin
Associate Creative Director:
Tony Bartolucci
Copywriter:
Jeff Scardino
Designer/Typographer:
Craig Ward
Designer/Typographer:
Juan Carlos Pagan
Photographer:
Bill Wadman
Assistant Designer:
Niral Parekh
Assistant Typographer:
Rodrigo DeCastro
Retoucher:
John Cason
Art Buyer:
Jane Piampiano
Producer:
Julie Evcimen
Director/Editor:
Alec Helm
Music:
Justin Tricomi

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