Creativity

New York Lottery: Invasion

Thiiiis rich.

Published on Feb 04, 2013

Editor's Pick

DDB New York (our Agency to Watch this year) returns with a couple of new executions for its "Yeah, That Kind of Rich" campaign for the New York Lottery, which has rich lotto-winners figuring out insanely expensive solutions for the things they have to do. "Writer's Room" features a very funny guy who happens to have a little bit of extra help, while "Alien Invasion" has a scripted alien attack on a close friend -- but to what end?

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Credits

Date
Feb 04, 2013
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
New York Lottery
Group Creative Director:
Richard Sharp
Group Creative Director:
Mike Sullivan
Creative Director:
Scott Cooney
Creative Director:
Sean Labounty
Head of Production:
Ed Zazzera
Executive Producer:
Walter Brindak
Production Company:
O Positive
Director:
Jim Jenkins
Edit:
Cutting Room
Editor:
Chuck Willis
Assistant Editor:
Mike Ramirez
Assistant Editor:
Steve DiLeone
Executive Producer:
Melissa Lubin
Producer:
Eytan Gutman
Colorist:
Les Rudge
Audio Engineer:
Walter Bianco
Executive Producer:
Ralph Laucella
Director of Photography:
Larry Fong

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