Creativity

The New York Lottery channels 'LaLa Land' in a Broadway musical-style spot

McCann worked with musical theater experts on spot for Take 5 game

By Alexandra Jardine. Published on Jun 20, 2018

Editor's Pick

There's more than a hint of "La La Land" about the New York Lottery's latest spot, promoting its Take 5 game, but this time the song and dance routine is set in New York.

The film, by McCann New York, sees a colorfully-dressed couple meet in a New York City street and perform a song and dance routine in Broadway musical style. The lyrics start out with how they're falling in love, but then it turns out they're less than compatible -- he wants kids, she doesn't, and while she wants to live in the suburbs surrounded by trees, he's an allergy sufferer who prefers the city. With the odds of the relationship working out not great, they decide to go their separate ways and play Take 5 instead.

It's nicely and amusingly done, and it's not surprising to hear that McCann worked with a Broadway choreographer and actors, a musical theatre composer, and musicians currently performing on Broadway to create the spot, under the direction of Will Speck and Josh Gordon.

The spot will run on OOH, digital, social, and radio channels in 30 and 60 second versions.

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Credits

Date
Jun 20, 2018
Client:
New York Lottery
Agency:
McCann New York
North American Chief Creative Officer:
Eric Silver
Chief Creative Officer:
Sean Bryan
Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Mat Bisher
Executive Creative Director:
Dan Donovan
Creative Director:
Jason Ashlock
Creative Director:
Dominick Baccollo
Senior Art Director:
Johan Leandersson
Creative Director, Writer:
Ryan Paulson
Chief Production Officer:
Nathy Aviram
VP, Executive Producer:
Chance Bassett
SVP Executive Music Producer:
Eric David Johnson
Music Business Manager:
Sam Belkin
Business Manager:
Natalie Hernandez
Executive Account Director:
Scot Beck
VP Account Director:
Caroline Fuller
Account Supervisor:
Molly Vossler
Assistant Account Executive:
Ellery Gitkin
Project Manager:
Courtney Snead
Director:
Speck/Gordon
Production Company:
Furlined
Senior Executive Producer:
David Thorne
Producer:
Greg Schultz
Director of Photography:
Edu Grau
Editorial:
MackCut
Editor:
Ian Mackenzie
Executive Producer:
Gina Pagano
Assistant Editor:
Mike Leuis
Assistant Editor:
Gustavo Roman
Visual Effects:
Method Studios NY
Managing Director:
Stuart Robinson
Executive Producer:
Angela Lupo
VFX Supervisor/Creative Director:
Doug Luca
Senior Supervising Producer:
Tsiliana Jolson
Visual Effects Producer:
Kristin Engdahl
Visual Effects Coordinator:
Jared Levin
Flame Artist:
Jared Pollack
Flame Artist:
Chelsea Pistone
Composer:
Joe Iconis
Music Company:
WALKER
Creative Director/Partner:
Peter Gannon
Senior Producer:
Abbey Hendrix
Engineer:
Christopher Keyes
Associate Producer:
Julianne Wilson
Recording:
Power Station Studios
Recording:
Electric Lady Studios
Audio Mix:
Paul Weiss
Audio Mix:
Sonic Union
Choreographer:
Josh Rhodes
Telecine:
Tom Poole
Telecine:
CO3

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