Creativity

New York Lottery Powerball: Quitting

That kind of rich.

Published on Jun 01, 2012

Editor's Pick

DDB New York continues hilarious work for New York Lottery's Powerball with two new spots, both of which show the style that money can lend to, well, pretty much any action, from quitting to shopping. The commercials will air once the jackpot is $100 million.

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Credits

Date
Jun 01, 2012
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
New York Lottery Powerball
Creative Director:
Rich Sharp
Creative Director:
Mike Sullivan
Associate Creative Director:
Tony Bartolucci
Associate Creative Director:
Colin Lapin
Head of Production:
Ed Zazzera
Executive Producer:
Walter Brindak
Director:
Jim Jenkins
Production Company:
O Positive
Executive Producer:
Ralph Laucella
Director of Photography:
Larry Fong
Editor:
John Piccolo
Managing Director:
Amy Taylor
Director of Development:
Charles Nordeen
Creative Director:
Colin Stackpole
Lead Designer:
Justin Barnes
Technical Director:
Di He
Smoke Artist:
Josh Williams
Head of Production:
Kristen Barnard

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