Creativity

New York Lottery: Scratcher

Itchy-itch.

Published on May 14, 2012

Editor's Pick

DDB NY features a compulsive scratcher that finds a good use for her itching habit, in this commercial for the New York Lottery.

A little bit of behind the scenes detail: NYL saw the spot, and then gave the ticket the name that DDB thought up: Million Dollar Ticket, which has a big golden scratch surface in the middle.

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Credits

Date
May 14, 2012
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
New York Lottery
Group Creative Director:
Rich Sharp
Group Creative Director:
Mike Sullivan
Copywriter:
Katie Riddle
Senior Art Director:
Shawna Laken
Head of Production:
Ed Zazzera
Executive Producer:
Walter Brindak
Producer:
Katy Fuoco
Production Company:
Station Film
Director:
Harold Einstein
Managing Partner:
Stephen Orent
Producer:
Eric Liney
Editorial:
Cutting Room
Editor:
Chuck Willis
Producer:
Stacey Suplizio

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