Creativity

New York Lottery: Survey Says

Family Feud in a game.

Published on Mar 04, 2013

Editor's Pick

The game that you only watch when you're stuck at home sick on a weekday is being turned into a scratch-off game by the New York Lottery, and DDB New York uses a "Family Feud" theme for two new spots to promote it.

A set of predicaments are solved by the "Survey Says!" system -- basically just a uniquely cavalier way of letting someone down. A longer spot, "Office," revisits the job interview situation shown in the first commercial.

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Credits

Date
Mar 04, 2013
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
New York Lottery
Group Creative Director:
Richard Sharp
Group Creative Director:
Mike Sullivan
Senior Art Director:
Shawna Laken
Art Director:
Michael Kushner
Copywriter:
Daniel Paredes
Head of Production:
Ed Zazzera
Executive Producer:
Walter Brindak
Production Company:
O Positive
Director:
Kenny Herzog
Executive Producer:
Marc Grill
Edit House:
Cutting Room
Editor:
Merritt Duff
Producer:
Melissa Lubin

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