Creativity

New York Lottery: The Million

Luck is everywhere.

Published on May 14, 2012

Editor's Pick

DDB NY brings back 'Little Bit of Luck,' a character created for the Lottery's Take 5 game back in 2008. Turns out, the little guy is still hugely memorable for customers, so he makes an appearance for this new spot, which follows a New Yorker making his way around town while little men -- all of whom vaguely resemble each other -- representing luck, following him around.

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Credits

Date
May 14, 2012
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
New York Lottery
Group Creative Director:
Rich Sharp
CD/CW:
Scott Cooney
ACD/AD:
Dave Tomkins
Producer:
Brett Fisher
Executive Producer:
Walter Brindak
Head of Production:
Ed Zazzera
Production Company:
Skunk
Director:
Ne-o
Director of Photography:
Manel Ruiz
Executive Producer:
Matt Factor
Executive Producer:
Shelly Townsend
Producer:
Carla Tate
Music:
Human
Executive Producer:
Kit Winter
Visual Effects:
MPC
Visual Effects Supervisor:
Alex Lovejoy
CD/Lead Flame Artist:
Alex Lovejoy
Senior Flame Artist:
Aska Osaka
Compositor:
Mikael Pettersson
Rotoscope:
Dan Di Felice
Head of CG:
Vicky Osborn
CG Producer:
Bill Dorais
CG Producer:
Ivan Guerrero
Senior Producer:
Derek Macleod-Veilleux
Telecine:
MPC
Colorist:
Jean-Clement Soret
Sound and Design Mix:
Glenn Navia

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