Creativity

In NY Lottery's Latest, Every Round's On Steve

DDB NY's New Spot Shows Just How Generous You Could Be If You Won

Published on Jan 06, 2014

Editor's Pick

We hear a lot about "some guy called Steve" in the latest spot for the The New York Lottery from DDB New York. The mysterious "Steve" is buying all the drinks in a succession of different establishments, from a packed city club to a lonely roadside bar with just one customer. As ever with this campaign, the simple premise and end line "Yeah. That kind of rich," works perfectly. O Positive's Jim Jenkins directed the spot.

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About

Credits

Date
Jan 06, 2014
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
New York Lottery
Group Creative Director:
Mike Sullivan
Group Creative Director:
Rich Sharp
Head of Production:
Ed Zazzera
Executive Producer:
Walter Brindak
Production Company:
O Positive
Director:
Jim Jenkins
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Director of Photgraphy:
Joe Zizzo
Editorial:
Big Sky
Editor:
Chris Franklin
Exec Producer:
Cheryl Panek

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