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New York Mets: Sorry About Your Windshield

The New York Mets and O&M/New York recently pulled a promotional stunt that involved tricking people into thinking their windshields had been smashed. This would not generally put a car owner in a good mood even in Idaho, never mind New York, but

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The New York Mets and O&M/New York recently pulled a promotional stunt that involved tricking people into thinking their windshields had been smashed. This would not generally put a car owner in a good mood even in Idaho, never mind New York, but each broken-window sticker was accompanied by one of eight letters from a Met apologizing for the damage, each letter written in the style in which the player speaks, according to the agency. "We placed decals and notes on cars throughout Manhattan, Queens and Long Island, as well as on cars in the Shea Stadium parking lot during an actual game," recounts O&M Group CD Joe Johnson. "Then we sat back and watched as people walked up to their freshly damaged windshield. The response was the same every time: Horror, followed by confusion
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About

Credits
Date
Jun 24, 2005
Client:
New York Mets
Creative Director:
Joe Johnson
Creative Director:
Josh Tavlin
Art Director:
Arturo Gigante
Art Director:
Josh Rosen
Copywriter:
Curt Mueller
Copywriter:
Mark Svartz
Photographer:
Jeffrey Schifman
Agency:
Ogilvy & Mather New York
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