Creativity

New York Post: Headless Body in a Topless Bar

A comedy improv series based on NY Post headlines

Published on Jan 24, 2011

Editor's Pick

Y&R New York is bringing New York Post's humorously inappropriate headlines to life in a new way with Headless Body in a Topless Bar, a weekly improv series in New York (catch it tonight!).

The Headless Body project, created out of Y&R's branded content division to promote The New York Post among younger readers features improv performers inspired by the paper's sometimes notoriously eye-grabbing headlines. Audience members who attend the shows at The Peoples Improv Theater (the PIT) are encouraged to scour the paper for the most promising headlines; performers then do sketches based on the best picks. The Headless Body title itself was borrowed from one of The Post's most famous actual headlines.

The show debuted last year and will now take place every Monday night at 8pm. See the Headless Body channel on Vimeo.

Expect the Post's headlines to get even more sensational in the coming weeks.

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About

Credits

Date
Jan 24, 2011
Agency:
Y&R New York
Client:
New York Post
Global Director, Creative Content:
Kerry Keenan
Co-Executive Director, Content Production:
Lora Schulson
Co-Executive Director, Content Production:
Nathy Aviram
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Producer:
Jo Kelly
Producer:
Devon Dentler
Creative Director:
Menno Kluin
Creative Director:
Graeme Hall
Art Director:
Alexander Nowak
Copywriter:
Feliks Richter
Copywriter:
David Canning
Designer:
James Chae

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