New York Times: beta620

The Times takes a page out of Google's book.

Published on

Editor's Pick
The New York Times has launched beta620, a site that highlights experimental and ongoing projects at NYTimes.com. It will also be a crowdsourced venture, where Times readers can offer feedback and ideas -- taking, essentially, formerly live events and making them virtual.

It is similar to Google Labs, Google's experimental playground that shuttered last month, where users could suggest projects and Googlers could share what they were working on. At the Times, just like Google, some ideas may be turned into real products.

Current projects include Times Instant, which provides results lightning-quick as users type queries. There's also Community Hub, which will gather all user comments in one place, and have comment statistics, with future plans to include Facebook friends' comments and updates as well.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 08, 2011
Client:
New York Times
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age