The New York Times' Video Logo Adds a Small Play Button

Work-Order Was Behind the Refresh

Published on

Editor's Pick

The New York Times, which kicked off Newfront Season by announcing a bolstering of its digital video lineup with a new slate of shows, has also gotten a refresh of the Times Video logo. Created by New York's Work-Order, the logo. which features the "T" mark of the Times, gets a small tweak in the form of a play button that now appears instead of the diamond shape to the right. There's also a refreshed animation and sound, with the "play" button flashing at the end of it.

According to Work-Order, who provided a statement to Under Consideration, the new logo represents the "gravitas" of the gothic "T" shape and the "expediency" of the play button: "the harmonic blending of old and new media."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 30, 2014
New York Times
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age