Creativity

New Zealand Lotteries: Wednesday/Thursday

A life less ordinary.

Published on Oct 17, 2011

Editor's Pick

DDB New Zealand's spot for the New Zealand Lotteries' game Big Wednesday uses a split screen to contrast a guy's ordinary life on Wednesday with what his life on Thursday could be like if he won. Let's just say a personal wake-up call, moon buggy, travelator, motorcycle stunts and more are involved.

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About

Credits

Date
Oct 17, 2011
Agency:
DDB New Zealand
Client:
New Zealand Lotteries
Group Executive Creative Director:
Toby Talbot
Creative Director:
Regan Grafton
Copywriter:
Jonathan McMahon
Art Director:
Jonathan McMahon
Art Director:
Lisa Fedyszyn
Copywriter:
Lisa Fedyszyn
Executive Producer:
Judy Thompson
Agency Producer:
Kim Baldwinson
Production Company:
Finch
Director:
Christopher Riggert
Producer:
Jules Shelton
Executive Producer:
Rob Galluzzo
Director of Photography:
Garry Phillips
Editor:
Stewart Reeves
Visual Effects:
Fin Design
Sound Production Company:
The Coopers of Franklin Road & Liquid Studios
Sound Design:
Jon Cooper

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