Creativity

A Daredevil Considers Whether to Drink and Drive in This Thought-Provoking PSA

You Can Still Be a 'Legend', Says Ad from New Zealand Transport Agency

By Alexandra Jardine. Published on Jul 03, 2017

Editor's Pick

In the New Zealand Transport Agency's latest anti-drink drive campaign, a guy who's clearly a bit of "legend" rethinks his decision to get in the car after a heavy night.

As he stumbles bleary-eyed to his vehicle, he sees his bike helmet in the back and it sparks a montage of memories of what he gets up to with his mates: motorbike daredevilry, mud-wrestling, old car racing and generally being the life and soul of the party. These recollections of his life spur him on to do something more sensible: walk back to the house so he can live another day as a crazy party guy.

The spot ends with the words: "Drinking? Legends don't drive."

Created by Clemenger BBDO Wellington, it was directed by Nick Ball of Finch.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 03, 2017
Agency:
Clemenger BBDO Wellington
Client:
New Zealand Transport Agency
Production Company:
Finch
Director:
Nick Ball
Producer:
Camilla Mazzaferro
Executive Producer:
Karen Bryson
Cinematographer:
Lachlan Milne
Cinematography:
ACS
Production Designer:
Neville Stevenson
Costume Designer:
Kylee Strathdee
Editor:
Jo Scott
Edit:
The Butchery
Casting:
Catch Casting
Colorist:
Trish Cahill
VFX:
Blockhead VFX
Sound Design:
The Coopers

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.