Creativity

Busy Moms Will Relate to New Zealand Transport's Latest Heart-Stopping Speeding Ad

Spot Shows Driver's Speed Reflected on Pedestrians

Published on Jan 20, 2015

Editor's Pick

New Zealand's Transport Agency and agency Clemenger BBDO come up with some of the world's best PSAs about reckless driving, with previous spots focusing on drunk driving, drug-driving and more. Here's another out of the same stable, directed by Finch's Derin Seale, whose previous collaboration with the agency was the chilling Mistakes. We see a woman saying goodbye to a child, then getting into her car and driving; as her speed creeps up, it's reflected on all the pedestrians who potentially get in her way. Of course, there's a heart-stopping moment. Busy moms will definitely relate.

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