Busy Moms Will Relate to New Zealand Transport's Latest Heart-Stopping Speeding Ad

Spot Shows Driver's Speed Reflected on Pedestrians

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Editor's Pick

New Zealand's Transport Agency and agency Clemenger BBDO come up with some of the world's best PSAs about reckless driving, with previous spots focusing on drunk driving, drug-driving and more. Here's another out of the same stable, directed by Finch's Derin Seale, whose previous collaboration with the agency was the chilling Mistakes. We see a woman saying goodbye to a child, then getting into her car and driving; as her speed creeps up, it's reflected on all the pedestrians who potentially get in her way. Of course, there's a heart-stopping moment. Busy moms will definitely relate.

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Jan 20, 2015
Clemenger BBDO Wellington
New Zealand Transport Agency
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