Newcastle Begins The Longest Tease Ever for Super Bowl 2016

Yes, It's Starting Right Now

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Editor's Pick

This year, we were wondering how Newcastle and Droga5 N.Y. could top the "If We Made It" Super Bowl push from 2014, but then they really delivered by crashing the big game, along with 36 other advertisers with its Band of Brands ad. But they're one-upping themselves once again, already, with a new Super Bowl teaser for its "2016 mega-huge football game ad."

The teaser begins the drumroll right now, "just 52 short weeks" before the game, promising all sorts of futuristic Tomorrowland goodies like "high-speed cheese" and "mind-yodeling."

Like all Newcastle advertising, the work is brilliant in promoting the brand itself, while providing funny commentary on the mad circus that advertising can be -- especially when it comes to the big game.

Read more about it on Adage.com.

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About

Credits
Date
Feb 04, 2015
Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Group Creative Director:
Scott Bell
Senior Art Director:
Dan Kenneally
Senior Copywriter:
Ryan Raab
Junior Art Director:
Martins Zelcs
Junior Copywriter:
Bryan Stokely
Head of Design:
Rich Greco
Designer:
Mark Yoon
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Senior Broadcast Producer:
David Cardinali
Director of Integrated Production Business Affairs:
Dianne Richter
Production Business Manager:
Matt Friday
Head of Interactive Production:
Niklas Lindstrom
Interactive Producer:
Rainy Kumar
Associate Director of Technology:
Keath Chan
Technical Lead:
Joachim Do
Senior Interactive Developer:
Jim Alexander
Design Technologist:
Phillip Pastore
Quality Assurance Lead:
Cory Savary
Quality Assurance Engineer:
Yadira Isaac
Junior Designer:
Jeff Kardos
Global Chief Strategy Director:
Jonny Bauer
Head of Strategy:
Chet Gulland
Strategist:
Nick Maschmeyer
Social Strategist:
Rebecca Russell
Communications Strategist:
Kevin Wang
Group Account Director:
Dan Gonda
Account Director:
Nadia Malik
Account Manager:
Ashton Atlas
Project Manager:
Bill Wilson
Senior Director, Portfolio Brands:
Charles Van Es
Brand Director:
Priscilla Dohnert
Brand Manager:
Brett Steen
Production Company:
Caviar Content
Director:
Ruben Fleischer
Executive Producer:
Jasper Thomlinson
Executive Producer:
Luke Ricci
Line Producer:
Geoff McLean
DP:
Jonathan Sela
Production Designer:
Craig Reynolds
Editorial:
The Cutting Room
Editor:
Chuck Willis
Assistant Editor:
Greg Ryan
Managing Partner:
Susan Willis
Executive Producer:
Melissa Lubin
Sound Mixing:
Walter Bianco
Finishing:
Light of Day VFX

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