Creativity

Aubrey Plaza Can't Get Excited Enough in Newcastle's Latest Super Bowl Announcement

Who Cares About Napkin, TP and Underwear Brands?

Published on Jan 21, 2015

Editor's Pick

Newcastle released the latest tease for its Super Bowl Band of Brands local Super Bowl ad, which promises to include other brands in its big shill -- as long as they help pay for it. Unfortunately, to the annoyance of the film's director, "Parks and Recreation" star Aubrey Plaza does not make a big enough deal about this gigantic initiative--which includes very big napkin, underwear, toilet paper and snack food brands.

Confirmed participants so far include Sharper Image, Boost Mobile, McClure's Pickles, Polished Dental, Match.com, Brawny, Krave Jerky and Jockey; the latter happens to be another client of Newcastle agency Droga5 New York.

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About

Credits

Date
Jan 21, 2015
Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Group Creative Director:
Scott Bell
Senior Art Director:
Dan Kenneally
Senior Copywriter:
Ryan Raab
Junior Art Director:
Martins Zelcs
Junior Copywriter:
Bryan Stokely
Head of Design:
Rich Greco
Designer:
Mark Yoon
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Senior Broadcast Producer:
David Cardinali
Director of Integrated Production:
Dianne Richter
Production Business Manager:
Matt Friday
Head of Interactive Production:
Niklas Lindstrom
Interactive Producer:
Ranee Kumar
Associate Director of Technology:
Keath Chan
Technical Lead:
Joachim Do
Senior Interactive Developer:
Jim Alexander
Interactive Developer:
Phillip Pastore
Quality Assurance Lead:
Cory Savary
Quality Assurance Engineer:
Yadira Isaac
Junior Designer:
Jeff Kardos
Head of Strategy:
Chet Gulland
Strategist:
Nick Maschmeyer
Social Strategist:
Rebecca Russell
Communications Strategist:
Kevin Wang
Project Manager:
Bill Wilson
Client:
Heineken USA Newcastle Brown Ale
Senior Director, Portfolio Brands:
Charles Van Es
Brand Director:
Priscilla Dohnert
Brand Manager:
Brett Steen
Production Company:
Caviar Content
Director:
Ruben Fleischer
Executive Producer:
Jasper Thomlinson
Executive Producer:
Luke Ricci
Line Producer:
Geoff McLean
DP:
Jonathan Sela
Production Designer:
Craig Reynolds
Editorial:
The Cutting Room
Editor:
Chuck Willis
Assistant Editor:
Greg Ryan
Managing Partner:
Susan Willis
Executive Producer:
Melissa Lubin
Sound Mixing:
Walter Bianco
Finishing:
Light of Day

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