Best of 2014 #2 TV/Film: Anna Kendrick Wonders if She's 'Beer Commercial' Hot in Newcastle's Super Bowl Ambush

Actress and Keyshawn Johnson on How They Could Have Been in Beermaker's Ad

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Editor's Pick

Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.

At #2 in TV/Film, Droga5 New York took the piss out of Super Bowl advertising with its ambush campaign for Newcastle Brown Ale, featuring spots and online films that imagined what would happen had the advertiser decided to appear in the big game. The effort started off with an outrageous teaser trailer that poked fun at the Super Bowl pre-game tease trend and then continued with super funny films starring Anna Kendrick and Keyshawn Johnson talking about their big game ads that never happened.

Original Post:

Newcastle Brown Ale and Droga5 have added to their "If We Made It" campaign (about the Super Bowl ad it could have made if it had the money) with two funny "Behind The Scenes" films about the stars who could have been in the ad, if the beer brand decided to actually made it. Football player Keyshawn Johnson and (potty-mouthed) actress Anna Kendrick are interviewed about the disappointments of not starring in ad for, as Kendrick puts it, a beer they don't drink. Ms. Kendrick, is at her comedic finest, spouting bleeped out expletives and contemplating whether or not she is "beer commercial" hot. "Not," she thinks, but she always likes a challenge, she adds.

The mocked-up storyboards of skateboarding cats, which Johnson laments that he "could have voiced," are also particularly good. There's also a hilarious new Focus Groups video on the website, IfWeMadeIt.com

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About

Credits
Date
Jan 29, 2014
Agency:
Droga5
Client:
Newcastle Brown Ale
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
Scott Bell
Art Director:
Dan Kenneally
Copywriter:
Ryan Raab
Head of Integrated Production:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
Matt Nowak
Production Assistant:
Goldie Robbens
Production Assistant:
Heather Black
Integrated Campaign Production:
Droga5
Edit:
Droga5
Lead Editor:
Matt Badger
Editor:
Kellan Davidson
Live Action Production Company:
Smuggler
Director:
Randy Krallman
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